Contractor marketing planning note

A Contractor Website Planning Checklist

Prepare accurate service content, coverage information, contact routes, and ownership questions before discussing a contractor website.

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Start with the work your business accepts

Write down the repairs, installations, and maintenance you offer. Note work you exclude, the places you cover, and any limits on availability. This gives a website discussion a practical starting point.

Choose pages around useful differences in the work. A drain service page and a water heater installation page can answer different questions. A set of near-identical pages with swapped town names needs a clearer purpose.

Prepare information you can stand behind

Check the business name, contact details, hours, and credential information before publishing them. Use project photos and customer statements only when they are accurate and you have the necessary permission.

Give each page a clear heading and a next step. Test contact links on a phone and check who receives a request. A form shown on screen does not by itself establish working delivery.

Agree on access and ongoing responsibilities

Ask who controls the domain, website files, content, hosting, and connected accounts. Confirm updates, maintenance, fees, and handover arrangements in the written quote and approved service agreement schedule.

Use the website planning guides to prepare your questions, then ask CMM which services are currently available for your business. This checklist is planning guidance, not a portfolio result or a promise of a particular search position.

Sources and related guidance